Security begins at the router

Why European hardware makes a difference

As the latest security breaches have clear: network security is not merely an optional extra, but key to doing business. As the central access point to the digital world, the router is an important component critical for security – and this is precisely where FRITZ! comes in. For anyone who relies on European hardware reduces risks and increases their digital independence.

FRITZ! is actively committed to promoting an independent, secure European digital infrastructure. This position is one you can clearly and convincingly present to your customers.

Public discourses about digital sovereignty often focus on software independence. FRITZ! adds a decisive aspect to this perspective: the hardware. 

 

What does FRITZ! mean with digital sovereignty?

Large sectors of the market are dominated by just a few technology corporations, the majority of them non-European. This concentration creates dependencies with concrete risks for security, data privacy and competitiveness, which directly affect even retailers, insurance agencies and medical practices.

For FRITZ!, digital sovereignty means: companies, public authorities and private households should be able to draw on trustworthy European solutions to their technology issues, independent of suppliers outside of Europe.

The market potential is real: According to a YouGov survey commissioned by FRITZ!, those surveyed mistrusted router manufacturers from Russia (67%), China (65%) and the USA (43%) significantly more than European suppliers, of whom merely 8% were skeptical. Customers are actively seeking alternatives they can trust. With FRITZ! you have this alternative in your sales portfolio.

To the YouGov survey


How important is digital sovereignty for sales success?

FRITZ! makes digital sovereignty ‘made in Europe’ achievable.

  • Development in Germany, manufacturing in Europe: Seamless control over the entire value chain. A strong argument for safety-conscious business customers!
  • Regular updates with FRITZ!OS: Continual security and function updates for long-term stability, protected devices, and thus longer product life cycles.
  • Data privacy in accordance with European standards: Full conformity with EU data privacy regulations. Relevant for corporate customers, public authorities and everyone who works with sensitive data.

FRITZ! is the strong European alternative that convinces with quality, innovation and trust.

Use the topic of digital sovereignty to set yourself apart and strengthen your consulting expertise with a partner who builds on European values.


Dependability

Zero-touch operation launch, the lowest failure rate and RMA rates in the entire sector – FRITZ! because it works.

Safety Instructions

Free updates over the entire product life cycle. One global FRITZ!OS for all FRITZ!Box models.

Innovation from Berlin

The first CPE provider to offer a DOCSIS 3.1 Wi-Fi 7 gateway All access technologies One management interface.

Sustainability

EcoVadis Silver status. Made in Europe. Long product life cycles. More than 2000 awards.

Have any questions?

We're happy to answer them for you! You can find out how to get in touch with your contact person under Contact.

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